What is Reactive Marketing?
Reactive Marketing is focusing on your product or service advertising efforts where people are already actively looking. With the rise of social media, juicy gossip or scandalous opportunities often gain a lot of traction very quickly. Brands take advantage of this to communicate instantly at the push of a button, giving them the opportunity to place themselves into these hot topics.
If a topic is trending on Twitter the likelihood is that the marketing departments within well-known brands will be on the case of creating engaging content to suit. Let’s face it, the topics for reactive marketing have never been easier to find, thanks to hashtags and ranking trends.
Reactive Marketing done right
Mini
Mini decided to use the European horse meat scandal to its advantage. Mini added its name into the discussion with a simple play on words, reaching its European audience with ease.
Sainsbury’s
At the start of this year, we saw Beyonce building hype for her Adidas x Ivy Park release, and quick to pick up on the aesthetics of the design were us brits. With the clothing looking unmistakenly similar to that of Sainsbury’s workwear it goes without saying the company sought to take advantage of this and help push their own marketing efforts.
So you want to try Reactive Marketing?
Reative marketing isn’t the easiest, with trending topics changing so often it requires a constant awareness of hot topics and quick news discovery. Because of this small window, you have to keep on your toes and be quick witted, no time for long meetings planning a campaign.
But it does still remain that you take a minute to step back and think about how your post could be received and perceived, keep it light, we don’t want to leave a sour taste in potential customer’s mouths.
Take advantage of Social Media trending topics, set up Google alerts for some trending keywords. Keep track of what’s blowing up, what’s gaining momentum, and be utilised.
Remember to be aware of what is going on in the world, hunt for the tasteful humor in trending topics, and remain concise.
So all in all, it’s important to understand the value of allocating a budget for marketing, whether it’s in-house or outsourced, The world of marketing is so vast but if done correctly can have exponential results.
If you don’t currently focus on marketing but would like to talk to someone about exploring it further, by all means, contact the team at Cord and we’d happily talk you through it.
