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Algorithms and reaching your target audience on Instagram.

Algorithms and reaching your target audience on Instagram.

Now, this is dependent on what your business does and what your ideal audience looks like, but asking friends and family to like your Instagram posts, even though giving you a temporary boost in likes, can actually hurt the algorithm and lower your reach. When...
4 Types of eCommerce customers

4 Types of eCommerce customers

There are 4 types of online shoppers, so here are a few strategies to leverage their behaviors, attracting them to your eCommerce. It’s one of those things that feels like going to the gym. It can be difficult to get started, but once you’ve got a process...
What is Reactive Marketing?

What is Reactive Marketing?

Here at Cord, we’re huge fans of Reactive Marketing and when done right it can do wonders for your brand, but get it wrong and you’re opening yourself up to a lot of criticism.