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Algorithms and reaching your target audience on Instagram.

Algorithms and reaching your target audience on Instagram.

Now, this is dependent on what your business does and what your ideal audience looks like, but asking friends and family to like your Instagram posts, even though giving you a temporary boost in likes, can actually hurt the algorithm and lower your reach. When...
New Year, New Business?

New Year, New Business?

As you prepare for the new year and all the exciting opportunities it brings, have you considered investing in solid brand design to set your business up for success? Brand design is more than just a logo or colour palette – it’s your business’s visual and...
4 Types of eCommerce customers

4 Types of eCommerce customers

There are 4 types of online shoppers, so here are a few strategies to leverage their behaviors, attracting them to your eCommerce. It’s one of those things that feels like going to the gym. It can be difficult to get started, but once you’ve got a process...
Social Media & Mental Health

Social Media & Mental Health

Mental Health, though I don’t consider myself an avid advocate on this issue, I do deal with my own mental health issues, and I am truly pleased about the recent progress made to raise awareness of mental health.  With an ever-growing array of Social Media...
What is Reactive Marketing?

What is Reactive Marketing?

Here at Cord, we’re huge fans of Reactive Marketing and when done right it can do wonders for your brand, but get it wrong and you’re opening yourself up to a lot of criticism.