Five steps to building your personal brand

Five steps to building your personal brand

Introduction In our ever-evolving digital landscape, where personal and professional lives intertwine, building your personal brand has become paramount. It’s no longer a choice; it’s a necessity. Your personal brand defines who you are and what you stand...
Unlocking the Potential: Embracing the Power of SEO

Unlocking the Potential: Embracing the Power of SEO

In an era defined by the digital landscape, SEO remains an undeniable game-changer. This article delves into the realm of Search Engine Optimization, revealing its profound potential for businesses aiming to conquer the online domain. Understanding SEO: A Digital...
Algorithms and reaching your target audience on Instagram.

Algorithms and reaching your target audience on Instagram.

Now, this is dependent on what your business does and what your ideal audience looks like, but asking friends and family to like your Instagram posts, even though giving you a temporary boost in likes, can actually hurt the algorithm and lower your reach. When...
New Year, New Business?

New Year, New Business?

As you prepare for the new year and all the exciting opportunities it brings, have you considered investing in solid brand design to set your business up for success? Brand design is more than just a logo or colour palette – it’s your business’s visual and...
4 Types of eCommerce customers

4 Types of eCommerce customers

There are 4 types of online shoppers, so here are a few strategies to leverage their behaviors, attracting them to your eCommerce. It’s one of those things that feels like going to the gym. It can be difficult to get started, but once you’ve got a process...